Micro Trends for Behavioral Loyalty Rewards Programs

By November 4, 2018White Paper
Behavioral loyalty programs critically depend on the appetite of their members to earn points and redeem rewards. The more members earn, the more committed they are to the program. However, the habit of earning points is hard to form and not as stable over time. Micro trends discovery, also referred to as motif discovery, tracks consumer behaviors over time and applies machine profiling techniques to discover and monitor behavioral patterns that can be monetized.
To learn more:  Motif Discovery, ML and DL for Loyalty Programs

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